They are only the primary characters in the 3rd largest selling books (Lord of the Rings) of all time (the bible is number 1, can't remember number 2). I think most people on the  street will know what a Hobbit is

I have no idea at all what a 'Hobbit' actually is???

That in itself should ring alarm bells as to just how super crap this theme/title is........

Amazing stupidity!