Yeah sweet. Definitely runs cooler with LED rather than plasma which is a big + for longevity of the product. I suppose $ saved is minimal in energy consumption over the course of a year due to it's size. Still a good selling point though. Wouldn't you agree?

I think bigger selling points are the complete removal of all high voltages (and also the ability to ignore the troublesome high voltage regulator circuitry) and that these displays (at this point in the design anyway) will be repairable - so if a single pixel goes out you don't need to replace a block of LEDs as you do in the other designs.